Dan English's BI Blog

Welcome to my random thoughts in regards to Business Intelligence, databases, and other technologies

Minnesota Microsoft BI User Group 2010 Q3 Meeting – Sept 1

Posted by denglishbi on August 6, 2010

The next MN Microsoft Business Intelligence User Group has been scheduled and the agenda is set.  There will be a case study by Polaris going over their use of the Microsoft BI Stack, a talk about digital dashboarding with SharePoint 2010 and SQL Server 2008 R2, and another presentation on map visualizations with Reporting Services 2008 R2.  Tons of great content, don’t miss out on this one.

MN Microsoft BI User Group 2010 Q3 Meeting

Date: Wednesday, September 1, 2010

Check In: 2:30 PM Event Time: 3:00 PM – 6:00 PM

Location: Microsoft Event Center 8300 Norman Center Drive Suite 950 Bloomington, MN 55437

Please Register Now

Agenda:

  • 2:30-3:00 : Registration
  • 3:00-3:15 : Microsoft BI User Group Updates & Announcements
  • 3:15-4:00 : Leveraging the Microsoft BI Stack to provide a Digital Marketing Dashboard – Polaris Industries
  • 4:00-4:15 : Break
  • 4:15-5:00 : Digital Dashboard Using SharePoint 2010 and SQL R2 capabilities
  • 5:00-5:45 : Building Map visualization using Reporting Services 2008 R2
  • 5:45-??? : Social and Networking

Presentations:

Leveraging the Microsoft BI Stack to provide a Digital Marketing Dashboard – Polaris Industries (presenter – Chris Kuelbs, Polaris): Polaris Industries is a leading manufacturer of Off-Road Vehicles and Motorcycles. Polaris leverages internet marketing heavily for brand reconsideration leading to improved customer engagement. In order to effectively manage their digital (online) marketing strategy and measure return on marketing investments, Polaris embarked on an initiative to build a BI solution for their Digital Marketing efforts. This initiative is focused on understanding customer behavior, engagement funnel, campaign performance, influence, and conversion to ultimately correlate marketing investment with sales to provide return on marketing investments (ROMI). For this initiative, Polaris leveraged the Digital Marketing Dashboard Framework that uses the Microsoft BI Stack (SharePoint, Performance Point services, reporting services, analysis services, integration services). In this presentation you will get to learn about Polaris’ challenges in implementing a board digital marketing solution that integrates data from multiple external web sources and correlating it with internal sales data to provide Return on Marketing investments.

Digital Dashboard Using SharePoint 2010 and SQL R2 capabilities (presenter – Neelesh Raheja, GNet Group): In this session we will take a look at the latest and upcoming release of the Digital Marketing Dashboard Framework built using SQL Server R2, SharePoint 2010, Performance Point Services, PowerPivot and PivotViewer. The latest releases uses the entire Microsoft BI stack to bring powerful visualization capabilities such as Bing maps, Funnel reports, gauge, radar maps. These new visualizations make it easier for users to gather insights into customer behavior, campaign and online media performance, and return on marketing investments.

Building Map visualization using Reporting Services 2008 R2 (presenter – Jin Cho, Microsoft): In this session you will get an in-depth review on geospatial visualizations capabilities of Reporting Services.

  • Adding a Map to Your Report
  • Adding Data to a Map
  • Understanding the Map Viewport
  • Adding a Bing Maps Tile Layer
  • Understanding Map Layers and Map Elements
  • Understanding Map Legends, Color Scale, and Distance Scale
  • Publishing report to SharePoint for distribution

Please Register Now

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